INSIGHTS

Notes on brand, automation and growth.

Practical guides from the studio. What to do, why it works, and how to tell if it worked.

follow-up.flowrunning
01 · triggerNew enquiry arrives
02 · crmAdded to the pipeline
03 · emailWelcome sent in 1 minute
04 · follow-upReminder after 3 days
05 · reportCounted in the monthly report
Marketing automation7 min read

What to automate first: five follow-ups every small business should run

Most leads aren’t lost to competitors. They’re lost to silence. Here are the five follow-ups we set up first, in order.

Imran Khan · Founder
AI automation6 min read

How to write rules for an AI assistant so it never embarrasses you

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SEO8 min read

Local SEO in an afternoon: the Google Business Profile checklist

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Social media5 min read

Content pillars: plan a month of posts in one sitting

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Graphic design6 min read

Brand guidelines your team will actually open

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Motion graphics4 min read

The first three seconds: what makes a reel stop the scroll

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Web design5 min read

Every form on your website should do these four things

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